Soul Luciani is a graphic design and marketing professional who offers a uniquely powerful combination of creativity and hands-on experience, resulting in the ability to both generate ideas and images to support your business development as well as to execute marketing initiatives that incorporate those graphical concepts into a seamless presentation of your company’s identity and vision.
As a successful entrepreneur himself, Soul understands the market; he knows how to define a target audience then balance aesthetic appeal with a strong message to engage and captivate them. He also brings an international perspective acquired by working throughout Europe as well as several of the top media markets in the USA. This combination of business experience and global exposure has elevated Soul’s creative vision and innovative pragmatism.
Finally, Soul offers a level of production integrity that focuses on identifying current trends and ensuring that the final product represents the new standard for the client’s market. In short, Soul is not just another hired-gun graphic designer. He is a business partner, who will go above and beyond expectations to ensure that your business achieves the best possible marketing return for its investment.
“Identity” is much more than stationary and business cards – it is the heart and soul of your business. Your web presence, print media, logo and product names should all work in harmony to convey a consistent, clear message to your customers about the distinctive qualities that your company offers – that is your “brand.” Soul will work with your business to design a set of Business Identity elements that will most effectively build your brand and contribute to the core message of your business.
+ Business Cards
+ Product Naming
+ Media Coordination
The Internet and e-commerce represent the fastest growing marketing platform for businesses of all kinds. Regardless of the size of your business or the industry you’re in, it is crucial to have a strong web presence. Your email, social media and website need creative user interfaces, clever web banners and powerful messaging that engages your target demographic. Soul has real-world business experience creating these valuable assets that will help your business to succeed.
+ WordPress Websites
+ e-Marketing Campaigns
+ Social Media
+ Email Marketing
+ Banner Advertising
+ UI/Web Elements
Most businesses still need to rely on the workhorses of traditional print media to reach new customers and retain their existing client base. But while the media may be “old school” the message certainly need not be. Soul has extensive experience designing effective print marketing campaigns. He will work with you to maximize the effectiveness of your marketing strategy, and design eye-catching documents that coordinate with your web presence to support your overall brand identity.
+ Business Cards
+ Direct Mail